Marketing

Marketing is Essential to the Success of Your Practice

Targeted direct Internet marketing involves a unique set of strategies while the principles remain the same –
driving clients to your website.

What are AdWords?

AdWords were introduced a few years ago and are keyword-based sponsored ads that appear either as top listings or down the right-hand side of a search page. There is no charge each time your ad appears on the screen, only when your ad is clicked is there a fee incurred.

AdWords direct clients to your website

With Internet clients spending only 8-seconds on a webpage AdWords can become one of your most effective marketing tools for your practice. Adwords ads are short and to the point.

What makes AdWords so attractive is that it is targeted to your specific audience – and more importantly, in YOUR GEOGRAPHIC LOCATION. AdWords are touted as the most effective way to market your mental health practice online because you only pay for the Click-Through-Rate – in other words, it costs you nothing till a prospective client clicks on your sponsored link!

A Seattle MHP reports spending $350/mo in AdWords marketing and generates “a couple of new clients per week.” At $80/session this practioner sees about 8 new clients every month on their AdWords investment generating $640/mo in additional revenue.

Great information is useless unless you put it into action!

Let me show you a real example. Below are two AdWords ads I placed on the same day. The A/B Split analysis clearly shows one ad is significantly more effective than the other.

Average Cost-Per-Click: The cost to you for every time someone clicked on your AdWords link.

Click-Through-Rate (CTR): The number of clicks to your website – the number of times your site was selected.

Conversion Rate (CR): When a prospect clicks on your link and becomes a potential client.

Impressions: The number of times your ad appears on the screen by potential clients searching your assigned keywords.

AdWords are independent of your usual search engine listing

My Offer:

I’ve done the research for you! I’ve been getting my hands on everything I can about AdWords – how it’s done, tricks of the trade, and learned the skills to improve your AdWords ads specifically designed for MPHs. Plus I belong to a network of AdWords marketing gurus who keep me up to date on the latest enhancements to improve each ad.

I will set up your AdWords ads for you, as well as adjust your “landing page” on your website if needed (only available for Erickson Web Designs customers). I will set up 2 AdWords ads (A/B Split Design) for your practice and monitor the CTR for you. I will replace the weaker of the 2 ads with an updated one and repeat the process.

Drive more clients to your website

Your Cost:

The most valuable asset you have as part of your practice is your time. I save you time by offering this service to only MHPs and I am constantly reviewing the effectiveness of ALL my customers AdWords ads determining which ads are most effective and then applying that knowledge and technique to each customer. This saves you an enormous amount of time, money and learning curve if you were to attempt this on your own.

As a valued customer of Erickson Web Designs you receive a significant discount. I will place your AdWords ads and adjust your website for a very low flat fee of only $97 over your AdWords investment. This includes creating your AdWords ads, submitting it, adjusting it, creating the A/B Split AdWords ads, for a period of 3 months. (Please note this is an introductory offer and it is likely these charges will increase in 2008.)

For non-customers of Erickson Web Designs, I can offer you the same service for only $197 over your AdWords investment for 3 months, less the adjustment of your “landing page.” (Please note this is an introductory offer and it is likely these charges will increase in 2008.)

For example, start by taking a conservative approach with the minimum $300 in AdWords advertising. I write the 2 AdWords ads for you and take care of the other duties related to your ad. Your cost is the $300 plus my flat fee (either $97 for Erickson Web Designs customers or $197 for non-customers).

I recommend this technique for at least 3 months.

Please contact me directly about this Marketing Opportunity! Thank you.

Tom Erickson, MA, CSP, NCC, LMHC - tom@ericksonwebdesigns.com

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