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Benefits

The benefits of having a website can be far reaching.

Whether you are a one-person private practice therapist or an agency with a dozen mental health providers the public perception is that if you are NOT on the Internet you don’t exist

In today’s marketplace it is no longer a question of if you should have a business website but why you don’t

Today’s consumers are more sophisticated and technologically savvy and are much more trusting of the Internet than only a decade ago.  Professionals need to embrace this trend and market their services via this medium.  Having a presence on the Internet is essential as a business professional.

Having your own practice website is not a gimmick.  It has become a necessity for practioners.  Consumers today use the Internet to locate information before, during and after they apply for services and purchases.  A business website today is what the telephone was 80 years ago and needs to be added to each practioner’s toolbox. 

The next time someone asks for YOUR information about your practice you no longer need to dig out your dusty old paper documents, make copies, fax or mail them.  With your own website you simply direct inquiries to your web address and visitors can locate your current information day or night. 

Add your website address to your business cards, brochures, flyers, letterhead, etc. –
all of your documents should list your website address.

Your own website offers marketing, information and convenience.  Your website is like having a billboard for everyone to see – any time from just about anywhere.  Having your own website used to be unthinkable and too expensive like conventional advertising.  Now you have the opportunity to reach thousands of potential clients and referral sources in a medium that is increasing at a far greater pace than any other form of advertising (marketing exposure). 

With your own website you become a member of the virtual Internet community presenting your advanced professional image in today’s every greater technologically driven marketplace. 

Your website saves time and money.  More than anything, it levels the playing field for everyone.  Previously, websites were reserved only for big business and high-tech folks.  No longer is having a website a measure of prestige or novelty.  A private practice website has become a necessity for every practioner and business – this includes YOU

Benefits of having YOUR own website:

bulletEstablish yourself on the Internet
bulletPromote and market your practice quickly and conveniently
bulletConsidered the best way for new clients to learn about you and your services
bulletPost your forms online (e.g., intake/history, disclosure, etc.) that can be printed out and completed in advance of the client's session = never have to make copies again!
bulletAdd your website address to your business cards, brochures, flyers, letterhead, etc. - all of your documents should list your web address
bulletNew clients can get a quick and convenient sense for who you are
bulletClients can see a picture of you – useful to reduce their anxiety
bulletAllows you to post additional information about you and your services – and quickly update information
bulletYour website is available 24/7 - from nearly anywhere
bulletSave YOUR valuable time by having common questions answered online – via your FAQ page
bulletDirect cold-callers to your website and save you time in callbacks
bulletPost your forms online (e.g., intake/history, disclosure, etc.) that can be printed out and completed in advance of the client’s session
bulletPrint directions to your office directly from your website
bulletReduce mailing costs
bulletCut marketing costs as the information is all available online
bulletQuickly and conveniently update your information including forms
bulletPost your educational background, trainings, articles and specialty skills
bulletInexpensive and versatile advertising as compared to traditional methods
bulletTax deductible as a business expense
bulletKeep up with other online mental health professionals

All this for as little as $40 per month!1


Avoid getting tangled in the cyber web – let me help you

1 - $40 for the first 3-months, $50/mo thereafter

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               Copyright © 2008. All rights reserved. Best viewed in IE 5.5+  Tom Erickson, MA, CSP, NCC, LMHC