|Visual appeal and clarity rule good websites.|
Complexity leads to confusion causing visitors flee your website.
You literally have about 8-seconds to capture the attention of each visitor.
Translation = keep it simple
Good websites allow visitors to find the information they want quickly. This is why it is crucial to make sure your content is targeted and concise addressing how you can help the site visitor today - ultimately this is what the site visitor is looking for - your help today.
Today, web surfers seek quick information and if they can’t find what they are looking for in a matter of seconds they move on to another website that meets their needs. This is why I emphasize simplification.
Your websites needs to be clean-cut and pertinent. Navigating your web site should be easier than dealing with an HMO – a lot easier!
Attracting and keeping viewers to your website is not rocket science, it is about simplicity.
|The key to converting visitors into potential clients who call you is to clearly state how you can help them today.|