SEO (Search Engine Optimization)
SEO is crucial for today's websites as it is the information that is registered with the Search Engine (SE) directories (e.g., Google) so that when you type in a search the SE will try to match up your request with what is available. This is a step that novice website developers - typically those that do it themselves - fail to take into consideration.
The process of developing the best set of SEO terms involves including metatags and customized Links. In general, this is not rocket science but it does take time and adherence to get it right.
First, let me review what is not going to happen. As a small practice MH provider your footprint on the Internet is small compared to large corporations. Do not try to compete with them - you can't win against those who apply very large budgets to their Internet presence. Top Rankings are offered by hundreds of vendors who are happy to take your money for claims they usually cannot deliver. Getting top rankings on SEs is driven typically by money and technology manipulations that all too often don't pay in the end - I've tried them and it is a lost cause and too expensive for private practice practioners.
However, there are steps that can be taken by website developers for small businesses that can be very effective at essentially no cost to you - and those are the ones I focus on. I will not bore you with the technical details, but suffice it to say that I will discuss those options with you and make recommendations to tweak your website to take advantage of integrating those features to help move your site higher in the SE directories (rankings). More about this after you Sign Up!
Please contact me if you have any questions.